Ronnie began
his career working as a lab technician developing trans during the mid
80s. In 1990, he became a free-lance photographer and worked briefly
with the famous Aik Khoo. Pasche Studio was launched in 1991 and Ronnie
has never looked back since. He is a photographer par excellence and
is indeed in a league of his own. His work has graced almost every aspect
of the Malaysian advertising world, having worked with brands such as
Carlsberg, Isetan, Sony, Honda, L'Oreal, Metro Jaya and Panasonic, just
to name a few.
Ronnie's
proudest project so far is the beautiful coffee table book entitled,
"Nyonya Kebaya: A Showcase" that features the personal kebaya collection
of Datin Paduka Seri Endon Mahmood, wife of Prime Minister Datuk Seri
Abdullah Ahmad Badawi. His passion, however, remains shooting people
with the camera - as he likes to bring out their energy and expression.